As part of the recently introduced “National Movie Day” to attract moviegoers during a quiet time at the box office, a day’s movie tickets are only $3 at most US theaters.
the nonprofit arm of the National Association of Theater Owners, announced Sunday that September 3 will be a nationwide discount day at more than 3,000 theaters and on more than 30,000 screens. Major chains, including AMC and Regal Cinemas, are participating, as are all of us major film studios. Tickets in all formats cost no more than $3 per show at participating theaters.
Labor Day weekend is traditionally one of the slowest weekends in cinemas. This year, the lull in August was particularly acute for exhibitors. Cineworld, which owns Regal Cinemas, cited a lack of major releases in its recent plans to fill post-Chapter 11 bankruptcy.
But if successful, National Movie Day could flood theaters with moviegoers, potentially enticing them to come back in the fall. Prior to each screening, ticket buyers will be shown previews of upcoming films from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal and Warner Bros.
Following the unprecedented return to theaters This summer we wanted to do something to celebrate going to the cinema,” Jackie Brenneman, president of the Cinema Foundation, said in a statement. “We do this by offering a ‘thank you’ to the moviegoers who made this summer possible and an extra incentive to those who have not yet returned.
After more than two years of the pandemic, cinemas recovered significantly over the summer and business returned to almost pre-pandemic levels.
Movies like Top Gun: Maverick, Minions: Rise of Gru, Doctor Strange in the Multiverse of Madness, and Jurassic World Dominion propelled ticket sales to $3.3 billion in the summer of August. .21, according to data company Comscore. That’s 20% fewer than in 2019, but exhibitors had around 30 broader product launches this year.
Organizers of National Cinema Day described the event as a trial that could become an annual fixture. While some other countries have experimented with a similar day of cheap movie tickets, the initiative is the first of its kind on such a large scale in the U.S.